Marketing is a huge part of product development. The point is that if you can’t sell your product, then what is the point of developing it. Many people still do not realize the power of selling your product online. There are many ways to market online, but one of my favorites is still with online keyword campaigns through Google, yahoo and MSN, or now I belive it’s Bing. The point is this. If you have created and manufactured a new Divot Tool for the golf industry, it is very easy for you to specifically target that market by using an adwords campaign in Google. The thing I love about this is that you can actually specify your daily budget on how much you want to spend, and you can specifically target the keywords that consumers are putting into their search engine.
The bonus of having a Google Adwords account is that you are able to set up analytics within google that will allow you to see how your ads are performing, and how your clicks are converting into sales. It’s also important to note that you can even see detailed information like how long they are staying on a certain page, what location of the country they are coming from, etc… It’s very robust, and very easy to implement. The only thing you need is a product that solves a problem, an e-commerce website, and a little marketing money to get started.
For more information and to see how we can help you with these processes, please contact me direct to learn more: [email protected]