In the prototyping business, we tend to talk a lot about the prototyping process – what stages and steps a design concept is expected to move through on its way from rough drawings to a well-developed prototype that can be used to lure investment capital. But for inventors, entrepreneurs, and business owners who are looking to take their products to market, there is a genuine need to consider many aspects of product marketing well-before the manufacturers begin to turn out quantities of finished product in their factories. In short: marketing is, and always will be, a key step in the successful development and launch of any design concept for any product anywhere. Fortunately, a full-service prototyping company (such as PRG Prototyping in Kansas) can help with marketing services as well as prototyping, manufacturing, and consulting.
It’s strange to think that there are a large number of inventors, entrepreneurs, and start-up business owners who approach the post-prototype manufacturing process without a marketing plan in the works. Marketing, aside from all the number crunching and research that goes into figuring out product pricing, placement, and promotion, is actually one of the more enjoyable aspects of bringing a product to market. For the typical product, marketing includes all of the creative aspects and elements that are meant to lure buyers and sell the product. For the product owners, seeing the first completed product advertisement for print media or looking at the design concepts for an interactive product website are a genuine thrill – almost as good as seeing the first physical prototype come off the 3-D printing equipment.
Given the fact that marketing your product actually puts it in front of the buying public’s eyes, it’s important to create a marketing plan that suits your product and the target market.
At PRG Prototyping, our seasoned marketing team can help your team through all stages and phases of the marketing process. Some products call for marketing collateral materials (sales brochures, product information packets, white papers) to generate interest from buyers. Other products rely on power point sales presentations and trade show displays. If there is a need for a focus-group study that aims to gather valuable information and feedback from test consumers, PRG Prototyping can help facilitate that process too.
A well-thought-out marketing plan will take each of these marketing aspects into consideration. In addition, each should be planned for as part of the overall budget for your project. And if your product requires sales letters, business cards, product brochures, letterhead, and templates for e-mail campaigns, PRG Prototyping is able to assist. We even help your team identify and select the companies or organizations you may want to contact when first selling your product.
Above and beyond everything else, marketing services from a full-service prototyping company such as PRG Prototyping are in place to help prepare the product and the market for the launch of the product.
The article, Marketing Services are here to Help Your Product Succeed, is just one of many resources designed to help inventors, entrepreneurs and businesses prepare to launch new products into the marketplace. PRG Prototyping specializes in designing and building new products – with a focus on concept design engineering, design for manufacturability, prototype development, production, and marketing presentations. PRG can also provide information on patent protection and intellectual property services.